Navigating the Storm: Best Practices for Forecasting in Economic Downturns using BoostUp

Neel kamal
2 min readMay 31, 2023

Introduction:

The art of forecasting in a down market presents a challenging yet vital task for businesses worldwide. When the economic tide turns, forecasting doesn’t just become difficult; it becomes a lifeline. This is where our platform, BoostUp, serves as an invaluable tool. Let’s delve into best practices and insights derived from our satisfied customers’ experiences.

At the Heart of BoostUp’s Power: The Triangulation of Forecasting Data

BoostUp offers a comprehensive solution that empowers users with a three-pronged approach to forecasting, allowing them to make well-informed decisions that uphold their businesses’ stability and growth.

  1. Weighted Forecast: Utilizing data from Salesforce (SFDC) and historical conversion rates, we provide a weighted forecast that considers past trends and current conditions.
  2. Representative (Rep) Forecast: This unique approach incorporates weekly submissions at each representative level, further refined by subsequent hierarchical stages.
  3. BoostUp AI Forecast: A distinctive feature of our platform, the AI Forecast, integrates both qualitative and quantitative data for a more holistic and precise outlook.

Strategies for the Down Market: A Conservative Approach

When the market is in a downturn, adopting a risk-averse stance is typically advisable. Consequently, the lowest common denominator among the forecasts often becomes the safest bet. This conservative strategy ensures that risks are minimized and uncertainties are well mitigated.

Success Story: Embracing Forecasting Strategies in the Bull and Bear Markets

Noah Marks, Vice President of Strategy and Operations at Udemy, has consistently applied this risk-averse forecasting strategy. Remarkably, for 16 consecutive quarters, he has successfully navigated through both the roaring waves of bull markets and the turbulent storms of bear markets. His success underscores the robustness and adaptability of these approaches in differing market conditions.

In conclusion, accurate forecasting in a down market might be challenging but with the right tools and approach, it can be transformed from an insurmountable obstacle into a navigable path, leading your business through the storm towards the calm waters of stability and growth.

--

--