The datadog of the Sales Performance

I have always been amazed at how some people can find something interesting or worth value in the madness of 170,000 people and 10,000+ technology at display at Dreamforce. I think this year I got lucky.

I met the two co-founders of a small company called BoostUp.ai in a small conference room of a random hotel in the middle of the hustle and bustle of the Dreamforce conference. And after spending an hour with them, I concluded that I had found something cool, worth value. They call it the datadog of the sales performance.

BoostUp team believes that most meaningful insights are buried in the emails and other communication systems like slack, zoom meeting, etc. These guys have created a technology which automatically ingests all communications and maps it to your CRM data thereby creating a time series equivalent of the sales communication. Additionally, they mine this data and extract insights out of it, which are then presented in exciting views and alerts.

The message that the truth is buried inside your communication channel is not new, and I have seen a lot of tools that analyze the communication channels. However, the analysis by these tools is generally limited to communications which are available in the SFDC and analyzing only the metadata.

What I saw with BoostUp is way more and way detailed, and I do like their positioning that it’s the datadog of the sales performance. Once you have captured, stored, and have the power to metricize all the communication data, you can pull the “right” insights to help the sales team get actionable and early warning signs in your accounts and opportunities.